Cookie Policy | LiveWire Electrician

Effective date

This notice takes effect on October 1, 2026 and was last updated that same day. It is version 1.0. It sits beside the privacy policy, which covers what we do with an inquiry once you send it; this page deals only with what lives in your browser.

The three kinds of storage

Strictly necessary. Two items. The record of your cookie answer, so the bar does not ask on every page, and the support chat token, so a conversation you started survives a reload. Neither identifies you to anyone outside this site, and neither needs your consent because the site cannot do what you asked without them.

Analytics. Google's measurement cookies, which count visits and which pages people read. We look at that to find out, for example, whether anyone reads the panel-upgrade section before calling. Off until you allow it.

Advertising. Conversion cookies from Google Ads, Microsoft Advertising and Meta Ads. They connect an inquiry back to the ad that was clicked, so the budget goes to the ads that produce real jobs. Off until you allow it.

There are no social share buttons, no embedded videos, no maps and no chat vendor cookies. The chat is our own code.

Cookie and storage table

Names and lifetimes as the platforms publish them. Lifetimes count from the last time the item was written.

Schedule 1 · Every item this site can store
Name	Set by	Purpose	Lasts	Needs Allow
`site_consent_v2`	This site, local storage	Remembers Allow or Decline	6 months	No
Chat token	This site, local storage	Reopens your support chat thread	Until you clear it; transcript 18 months	No
`_gcl_au`	Google Ads	Conversion linker that ties a visit to an earlier ad click	90 days	Yes
`_gcl_aw`	Google Ads	Stores the gclid from a Google Ads click	90 days	Yes
`_ga`	Google Analytics	Distinguishes one browser from another in visit counts	2 years	Yes
`_ga_*`	Google Analytics	Keeps session state for the visit count	2 years	Yes
`_uetsid`	Microsoft Advertising	Session for UET conversion tracking	1 day	Yes
`_uetvid`	Microsoft Advertising	Links return visits to an ad click	13 months	Yes
`MUID`	Microsoft	Microsoft's browser identifier for ad measurement	13 months	Yes
`_fbp`	Meta Ads	Browser identifier for Meta conversion measurement	90 days	Yes
`_fbc`	Meta Ads	Stores the fbclid from a Meta ad click	90 days	Yes

Ad platforms and click identifiers

We pay for ads. Google Ads and Microsoft Advertising send visitors to this site today, and Meta Ads does whenever a campaign is running on Facebook or Instagram. Each platform tacks a click identifier onto the link you click:

gclid from Google Ads, for example a search for an electrician in Phoenix, AZ.
msclkid from Microsoft Advertising, on Bing and its partner sites.
fbclid from Meta Ads, on Facebook and Instagram.

The page reads the identifier from the address bar on landing. With storage allowed, it is written to the matching cookie in Schedule 1 and can travel with your inquiry as its source, so we can tell the platform which click turned into a quote request. With storage declined, it is read, not written, and goes no further. No platform has reviewed or approved this site; they place the ad and count the result.

Consent Mode v2

The site runs Google Consent Mode v2, and the same switch governs the Microsoft and Meta tags. The default is set before any tag loads.

Schedule 2 · Signal states
Signal	On arrival	After Allow	After Decline or withdraw
`ad_storage`	Denied	Granted	Denied
`ad_user_data`	Denied	Granted	Denied
`ad_personalization`	Denied	Granted	Denied
`analytics_storage`	Denied	Granted	Denied

Denied means no ad or analytics cookie is written and nothing about you is used for personalized ads. Google tags may still send a cookieless ping that says a page loaded, with no identifier attached. If your browser sends Global Privacy Control, all four stay denied and the bar does not ask.

Giving, changing and withdrawing consent

On your first visit a bar sits at the bottom of the screen. It does not cover the page; you can read the whole site with it open, and until you answer everything stays denied. Allow grants all four signals. Decline keeps them denied. Your answer is saved under site_consent_v2 for 6 months, then the bar comes back.

To change your mind later, press Cookie settings in the bottom row of the footer on any page, or use the button below. The bar reopens with both choices. Withdrawing takes effect the moment you press Decline, without reloading. Clearing your browser's site data also wipes the choice and the chat token.

If you decline

Everything you came for still works. The inquiry form sends, the chat answers, the phone link dials, the services and about pages read the same. You get the same load calculation and the same written quote as anyone who pressed Allow.

What stops: no ad or analytics cookie is set, the click identifier in your landing link is not stored, and we cannot tell Google, Microsoft or Meta that your click became an inquiry. That costs us a little in ad reporting. It costs you nothing.

The platforms' own policies

Once data reaches an ad platform, its own policy governs it:

Google: policies.google.com/privacy, and how Google uses data from sites like this one at policies.google.com/technologies/partner-sites.
Microsoft: privacy.microsoft.com/privacystatement.
Meta: facebook.com/privacy/policy.

Each also lets you switch off ad personalization in your own account settings, which works across every site, not only this one.

Questions about a specific cookie

If you find something in your browser from this site that is not in Schedule 1, we want to know. Email [email protected] with the cookie name, call 253-414-2159, or write to Livewire Electrician, 4605 E Mountain Vista Dr, Phoenix, Arizona 85048, United States. Requests to see or delete data go through the route on the privacy policy and are answered within 5 days. Quoting and warranty terms are on the terms page.